From Local Niche Manufacturer to Hot Chocolate Powerhouse: Sillycow Farms Is Serious About Selling Cocoa
"Jonathan Rutstein credits a midlife crisis for spurring him to switch gears from public planning to cocoa making. In 1988, he and his wife, Fran, bought Bread & Chocolate, a small Vermont company that produced Belgian chocolate sauces. After discovering there was demand for locally made hot chocolate, they developed a cocoa recipe, packaged the cocoa in a nostalgic-looking milk bottle with a cow’s image, and dubbed the company Sillycow Farms. Here, Rutstein discusses how those changes led to sweet sales gains. –As told to Karen Angel..."
Please read the rest of the article, in its entirety, as it appeared within the July 7, 2017 edition of Huffpost.